WWF Takes Pre-Schooler’s Birthday Money

Big Picture News, Informed Analysis

The world’s largest environmental organization celebrates 4-year-olds as a fundraising mechanism.

According to the American Academy of Pediatrics, there are certain milestones that children aged 4 – 5 years can be expected to achieve. Among them:

  • counting to 10
  • correctly naming “at least four colors”
  • speaking in sentences “of more than five words”
  • using the “future tense”

In the world inhabited by the World Wildlife Fund (WWF), however, a child’s fourth birthday is an opportunity to pay its own bills – to fundraise and then to brag about it.

Over at the WWF Canada blog, there’s a post with the following headline: For his 4th birthday, Quinn got the birthday gifts of his choosing, and WWF got $110!

It includes a photo of a dark-haired moppet. His birthday money ended up in the hands of the WWF via a program in which friends and family contribute cash “through the charitable…

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