Big Picture News, Informed Analysis

Earth Hour: 60 minutes of self delusion brought to you by IKEA.

Having moved recently, I’ve been hanging out at IKEA more than usual. Which means I’ve been urged repeatedly, via their public address system, to participate in Earth Hour.

As it says on the IKEA Canada website:

Turning off our lights for one hour may not solve our climate crisis, but it raises awareness and demand for the large scale change that will. [bold added]

The notion that flicking off a few lights will do anything to raise awareness is surely highly questionable. The media has, after all, been beating the global warming drum for the past 25 years.

Activist scientist James Hansen’s famous testimony – during a heatwave, in a room in which the windows had been theatrically opened to offset the air conditioning – took place in 1988. A quarter of a bloody century ago.


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