Update added below.
Is Heartland’s Global Warming advert “experiment” an own goal or have they simply achieved their aim?
“This billboard was deliberately provocative, an attempt to turn the tables on the climate alarmists by using their own tactics but with the opposite message. We found it interesting that the ad seemed to evoke reactions more passionate than when leading alarmists compare climate realists to Nazis or declare they are imposing on our children a mass death sentence. We leave it to others to determine why that is so.
While I do think the advert was in very poor taste and can’t condone it, I have a sneaking admiration for the Heartland’s audacity in doing this.
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